January 26, 2021

Grace Ebert

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Imagine Oregon’s hot springs, hiking trails, and sand-dune escapades “only slightly exaggerated.” An advertisement for Travel Oregon entertains that enhanced view of the western state as it paints it in a magical light, Studio Ghibli-style: cloud figures saunter through the sky, a rock pulls a lever to shift the world from night to day, and packs of dogs frolic in the countryside. Evoking the aesthetics and fantastical imagery of the iconic Japanese animation studio, the promotional piece is the second ad for the tourism agency created by Psyop and Sun Creature–watch the equally whimsical 2018 iteration on YouTube–and is issued with a playful reminder that Oregon is “a 100% real place you can visit.” For those of us not traveling any time soon, the agency also released free downloadable stills from the animation to fulfill our wanderlust from home. (via Kottke)

#advertising
#Oregon
#travel
#video

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