DUBAI: Saudi makeup artist Hessa Alajaji’s beauty brand Han Makeup, which she has been working on since 2017, is finally here much to the delight of makeup aficionados.
“Our goal is to have a brand that covers all the products that anyone would need when doing their makeup,” said the content creator who co-founded the brand in an interview with Arab News. “We have started with makeup brushes as we have noticed a lack of sets that give you the requirements that you need.”
Alajaji first gained popularity on social media, where beauty lovers flocked to her Instagram account for creative shots of colorful, otherworldly makeup looks and sneak peaks of the artist’s life. With more than 35,000 followers on Instagram, it was time for the creative talent to translate her know-how into a business.
The pandemic slowed down the artist’s production plan, but she said it allowed her to test the brushes with several leading makeup artists and users who “all praised the quality” of her set.
Priced at 450 SAR, the set features 10 brushes that will help makeup lovers create knife-sharp eyeliner looks, natural looking eyebrows, and softly blended eyeshadows.
The set, which is made out of natural and synthetic hair, also has larger tools that can be used to contour, highlight, conceal or to apply foundation.
The feedback on her release “exceeded” her expectations. “Clients loved the brush set and we have been receiving amazing feedback. We love that our brushes were a part of the most memorable moments of our clients like their wedding day, engagement party, New Year’s Eve, etc.,” she said.
The Riyadh-based entrepreneur, who has collaborated with international brands like Sephora, is currently working on developing three new products. “We want to venture into cosmetics in 2022 and launch a few products,” she teased.
As of now, her products are not manufactured in Saudi Arabia, but the beauty guru said she hopes to produce her brand in her home country one day.
“We secure different samples from factories across the world like Italy, Korea, China, etc., and we proceed with the best quality we get. Quality is the determining factor not location nor the “made in” label,” she added.
Alajaji said she has always had a passion for arts. “That passion grew with me as I got older and I started discovering makeup when I was in high school. I fell in love with it from the beginning as it allowed me to express my creativity and art,” she said.